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Leisure Definition Essay Ideas

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The Definition of a Leisure Traveler

The Definition of a Leisure Traveler

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Travel is one of the most commonly listed interests of people, and it comes in all forms. Some people travel only when they need to visit relatives or friends, others travel on business, and some travel as a sort of spiritual discipline, to discover new things about the world and its cultures and to learn more about themselves in the crucible that is travel. Yet for some, none of these things is that important: To these people, travel is about fun and excitement, about rest and relaxation, and about whatever they want it to be about.


Leisure travel is travel in which the primary motivation is to take a vacation from everyday life. Leisure travel is often characterized by staying in nice hotels or resorts, relaxing on beaches or in a room, or going on guided tours and experiencing local tourist attractions. Most meals are eaten out when traveling for pleasure, and often more expensive modes of transportation, such as taxis, are used to get around. In some cases, leisure travel might be used to refer to any trip that lasts more than a week,regardless of the primary focus. Leisure travel is generally seen as the opposite of business travel.


Leisure travel can be many things, but besides being a vacation, it doesn’t have to be any one of them. Although many leisure travelers spend more money than they would in their everyday life, others might choose to travel frugally. These backpacker leisure travelers might stay in hostels, cook their own meals and take public transit – as long as the main focus is on leisure, they are still leisure travelers. Similarly, a leisure traveler might make a business contact at a bar, acquire a new client, or work on a proposal for when she returns home. If the focus still is mainly on vacation, it is leisure travel.

It is becoming more common for people to take "working vacations," in which they split their time between work and play. Unlike a business trip, this sort of travel still incorporates many aspects of leisure travel. A number of tour agencies have begun offering "volunteer vacations," which combine aspects of the leisure travel lifestyle with volunteering one’s time to an organization in need. This type of traveling allows vacationers to enjoy the beauty of a new place while giving something back to it.

There are many benefits to leisure travel. Stepping outside of a busy lifestyle can give people space to unwind and release their stress, returning to their jobs and everyday lives rejuvenated and refreshed. It also can give people the opportunity to experience parts of the world they have never seen before, enriching their understanding of life on the planet. Traveling can be an excellent way to meet new people and make new connections, and leisure travel gives people the space and time they need to really forge those bonds.

Even for those unwilling to embark on truly budget leisure travel, there are many ways to limit costs. Popular leisure travel destinations will often see a wide swing in prices among hotels, restaurants, travel, and activities, depending on the season. Locations in the Caribbean or Mediterranean, for example, might be twice as expensive during winter, as millions of visitors from Europe and the United States try to escape cold weather.

References About the Author

Situated on the beautiful Mendocino Coast in Northern California, Brendan McGuigan has been writing professionally since 2003. His articles have appeared in "Pology," "San Francisco Restaurant Review," 1001 Beautiful Sights and Visual Travel Tours. He studied linguistics and phonology at Goddard College.

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Different Views of Leisure Essay - Papers

Different Views of Leisure Essay

Different Views of Leisure

During the time, leisure and recreation have been always an important part of man's life and occurred in many different forms. In the ancient Greece, people used to entertain themselves by participating outdoor games, which contributed into both physical and mental development. In the middle of ninetieth (19th) century people used to spend more time together socializing and learn about and from each other. Nowadays, at the beginning of twenty-first (21st) century, where everybody is trying to achieve the most possibly, free time has become a scarce phenomenon. During this assignment, the following study was contacted in order to collect information on how people spend their free time, in particular their leisure time, and what particular factors influence their behavior. Four (4) persons, representing three different ethnic groups and both genders, were interviewed and asked about decision making in terms of their leisure time. After the interviews took place, the data was compared and classified into categories. At this point, it is important to be mentioned that the names of the interview subjects were changed in order to protect their identity.
The first person I interviewed was named Steven, a Caucasian male at the age of thirty-two (32). He is a college graduate and is currently working as a Human Resources analyst in South San Francisco. He has been to the Bay area almost for ten (10) years and even though he owns his own house, he shares it with one roommate. He was more than happy to participate at this interview and answer all the questions. According to him (personal communication, September 12, 1999) leisure is something relaxing, which does not require a lot of thought and energy.

. middle of paper.

. oncentrate and think. Aristotle believed that leisure is totally unrelated with time and can be achieved anytime. Money for Daniel is not a factor, which could influence his leisure choice, because most of the leisure activities he involves require either small or no amount of money.
The fourth and last person I interviewed was Katherine. She is an Asian American girl at the age of twenty-six (26). She is currently going to school, majoring in fashion design, and her part time job is related to her major. She has been to the Bay Area for about four (4) years and she lives in an apartment, which shares with her partner and another roommate.

Bammel &Bammel (1996). Leisure & Human Behavior.
Reed J. (Ed.), Rec. 420 Leisure in Contemporary Society: Course Reader-Fall 1999
(pp.1-16). San Francisco, CA: San Francisco State University.

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TOEFL� essay: Children leisure activities

TOEFL� essay: Children' leisure activities

Children� leisure activities
Some people believe that children�s leisure activities must be educational, otherwise they are a complete waste of time.
Do you agree or disagree?
Give reasons for your answer and include any relevant examples from your experience.

Different people will give different response to this question from their own characters, emotional concerns and even educational backgrounds. However when it comes to me, I believe that nowadays children spend so much time at school and attend various additional classes and sometimes they need to spend their leisure activities without educational base.
In the first place, the parents think playing is a learning process. Needless to say children are much creative than most of us. They still have a blank and original mind, they just use their own eyes to watch the world and use their ways to explore the world, while playing together with other kids, they can practically learn many things, such as how to cooperate with others and to help others. While playing with pets, they will how to take care of them, and learn to take care of other people as well. Moreover even computer games can be very good. Sometimes not only their leisure activities without educational base do not waste their time but also fill it with full of beneficial things.
In the second place, when parents think of school study, they think of textbooks and exam that is to say children have to do a lot of homework to practice what their kids learn at school and they have to memorize a lot of knowledge in order to get good scores.
These parents when want to buy a toy for their children they think it should has an educational effect on them or games have to make brain work. They think youngsters should do only those activities that benefit their knowledge and educate them and unattended kid hardly makes proper use of his leisure time even on holiday.
For instance, as a teacher I have seen the result of this point of view, children are deprived of enjoyment of their childhood years and their desire to play. The children who are not allowed to play and are forced to study can begin to detest the education process and the teachers.
In conclusion I would like to point out that, always leisure activities should not be educational. Education through fun is useful but children must have some free times to relax so that their enjoyment of childhood that is once in a lifetime would not be prevented.

Joined: 23 Dec 2008
Posts: 32

#2 ( permalink ) Mon Jan 05, 2009 5:51 am TOEFL essay: Children' leisure activities

I would score your essay 4.0/5.0 due to some grammar and vocabulary issues. Nevertheless, I like the tight organization of the essay, with clear transition cues separating each paragraph. Nicely written!

Michael Buckhoff is an ESL and English Professor at California State University, San Bernardino and has been teaching TOEFL preparation courses since 1994.

Joined: 03 Jan 2009
Posts: 14

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Leisure definition essay ideas

Part of Speech: noun

Definition: free time and its activities

Synonyms: chance, convenience, ease, freedom, holiday, idle hours, intermission, leave of absence, liberty, one's own sweet time, opportunity, pause, quiet, range, recess, recreation, relaxation, repose, requiescence, respite, rest, retirement, sabbatical, scope, spare moments, spare time, time, time off, unemployment, vacant hour, vacation

Antonyms: employment, work

Main Entry: convenience

Part of Speech: noun

Definition: spare time

Synonyms: chance, freedom, hour, leisure, liberty, occasion, one's own sweet time, opportunity, place, preference, spare moment, suitable time, whenever

Main Entry: ease

Part of Speech: noun

Definition: peace, quiet; lack of difficulty

Synonyms: affluence, ataraxia, bed of roses, calm, calmness, comfort, content, contentment, easiness, enjoyment, gratification, happiness, idleness, inactivity, inertia, inertness, leisure, luxury, passivity, peace of mind*, prosperity, quietness, quietude, relaxation, repose, requiescence, rest, restfulness, satisfaction, security, serenity, supinity, tranquility

Antonyms: difficulty, disquiet, excitableness, furor, strife, turmoil, uneasiness, unrest

Main Entry: idleness

Part of Speech: noun

Definition: laziness, inaction

Synonyms: dawdling, dilly-dallying, dormancy, droning, goof-off time, hibernation, inactivity, indolence, inertia, joblessness, laze, lazing, leisure, lethargy, loafing, loitering, otiosity, own sweet time, pottering, shiftlessness, sloth, slothfulness, slouch, slowness, sluggishness, stupor, time on one's hands, time to burn, time to kill, time-wasting, torpidity, torpor, trifling, truancy, unemployment, vegetating

Antonyms: action, ambition, busyness, diligence, employment, hustle, industry, labor, occupation, work

Main Entry: liberty

Part of Speech: noun

Synonyms: autarchy, authorization, autonomy, birthright, carte blanche, choice, convenience, decision, deliverance, delivery, dispensation, emancipation, enfranchisement, enlightenment, exemption, franchise, free speech, immunity, independence, leave, leisure, liberation, license, opportunity, permission, power of choice, prerogative, privilege, relaxation, release, rest, right, sanction, self-determination, self-government, sovereignty, suffrage, unconstraint

Antonyms: arrest, imprisonment, incarceration, restraint

Main Entry: luxury

Part of Speech: noun

Definition: great pleasure, indulgence

Synonyms: affluence, bliss, comfort, delight, enjoyment, exorbitance, extravagance, frill, gratification, hedonism, high living, immoderation, intemperance, leisure, luxuriousness, opulence, rarity, richness, satisfaction, splendor, sumptuousness, treat, well-being

Antonyms: austerity, economy, frugality

Main Entry: opportunity

Part of Speech: noun

Definition: lucky chance; favorable circumstances

Synonyms: befalling, break*, connection, contingency, convenience, cut*, event, excuse, fair shake, fighting chance, fitness, fling*, fortuity, freedom, go*, good fortune, good luck, happening, hope, hour, iron in the fire, juncture, leisure, liberty, moment, occasion, one's move, one's say, one's turn, opening, pass, prayer*, probability, relief, room, run, scope, shot*, show, space, spell, squeak, stab, the hunt, the running, time, turn, whack

Antonyms: bad luck, misfortune

Main Entry: relaxation

Part of Speech: noun

Definition: entertainment; resting or recovering

Synonyms: alleviation, amusement, assuagement, diversion, enjoyment, fun, leisure, loosening, mitigation, pleasure, reclining, recreation, refreshment, relief, repose, requiescence, rest

Antonyms: intensification, labor, work

Main Entry: repose

Part of Speech: noun

Definition: restfulness; calm

Synonyms: ease, inaction, inactivity, leisure, peace, quiet, quietness, quietude, refreshment, relaxation, relaxing, renewal, requiescence, respite, rest, restoration, sleep, slumber, stillness, tranquillity

Antonyms: agitation, disturbance, upset, worry

Main Entry: respite

Part of Speech: noun

Definition: pause, suspension in activity

Synonyms: acquittal, adjournment, break, breath*, breather, breathing space, cessation, coffee break, deadlock, deferment, delay, deliverance, discharge, downtime, ease, exculpation, five, forgiveness, halt, hiatus, immunity, intermission, interregnum, interruption, interval, layoff, leisure, letup, lull, moratorium, pardon, postponement, protraction, recess, relaxation, release, relief, reprieve, rest, stay, stop, ten, time, time out, truce

leisure c.1300, "opportunity to do something," also "time at one's disposal," from O.Fr. leisir (Fr. loisir) "permission, leisure, spare time," noun use of infinitive leisir "be permitted," from L. licere "be permitted" (see licence). The -u- appeared 16c. probably on analogy of words like pleasure. Related: Leisurely.

The Importance Of Leisure Tourism Essay

The Importance Of Leisure Tourism Essay

Published: 23rd March, 2015 Last Edited: 23rd March, 2015

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Leisure and recreation are as old as human beings and were present in the lives of our Stone Age ancestors. Man is always busy in work for its survival but there is a growing desire to get a good work balance with leisure time. With the blessing of latest technology we are in the era that has variety of leisure attractions to relax. Madame Tussauds situated in London is among the most popular leisure attraction. It is a museum of different kind that entertain its visitors with wax models of their choice from history and from present which they have ever dreamt to meet.

In this piece of work I have discussed the history of the museum and its establishment in London including its unique characteristics. The possible key challenges faced by the attraction in coming future and the ways to combat these challenges by giving proposed management including range of aspects

Different ways of managing visitors because customer satisfaction is the key point in business.

Various ways of targeting market specially by using SWOT Analysis.

Making market strategy after analysing customer's demands.

Making human resource department more effective to fulfil the wishes of consumers


Different authors and researchers define leisure; some of the definitions for the Leisure are as follow:

"Time that an individual sets aside for activities, such as sleeping" (Collins 1997) From Leisure and Tourism, Barker, By Collins 1997

"Time that is free from work, when you can do what you like" (Oxford Dictionary Press) A From Concise Oxford School Dictionary, By Oxford University Press

"Leisure is the opportunity available to an individual after completing the immediate necessities of life, when he or she has the freedom to choose and engage in an experience that is expected to be personally satisfying"

From Edexcel Leisure and Recreation Course Specification

"The term leisure is an ever changing concept that reflects the current social and economic conditions and aspirations, adapting in response to consumer demand and expectations"Â Â

The idea of leisure being described as a state of mind originated with Aristotle. He believed that leisure was a form of self-indulgence and self-improvement.

"Leisure is seen as a man's greatest possession because it is essential for self development. It forces us to step back from the constant pressures of daily life in order for us to see what really important" (Aristotle internet website).


Each person has their own opinion of what leisure means to them and there is no set definition of the word as it covers a wide range of things. leisure time and how it is spent is an individual's choice and the way in which they spend it whether it be home based, active or passive. Â As long as the individual gets satisfaction from this 'leisure' time then it has been used to its potential.

Leisure is important because everyone needs a little bit of relaxation in their life. Having leisure helps a person relieve stress, have time to themselves, and just to recharge their body and mind. Leisure is very important for one's mental and physical health. It provides an opportunity to spend time as you want away from regular work stress with family and friends. It is very important for an individual to take time out for itself as it bring about a positive flow of energy in an individual.

Leisure as a function has changed enormously over the last 100 years. With the arrival of new technology some forms of leisure have increased their range of activities hugely. 100 years ago art was considered to be drama, stage shows, architecture and so on. Now it include many different forms. Broadcasting, Film Production and Video were all aspects of the Art Council that received funding in the last year. These have only been considered arts in the last century. The Government, private companies and investors have also discovered the commercial side of leisure. From this information it can be concluded that over the last 100 years leisure has evolved from something that is the opposite of work to something that is vital in our everyday lives.

Madame tussauds is among the popular leisure attraction of the present time, it is standing at its place from last 200 years but getting more popular with time for the kind of unique entertainment it is providing to its visitors. Celebrities wax images draw visitors towards itself. IT is a kind of place which has all kind of attraction in it from past to present both for history lovers and for modern young youth. It helps to make visitors dreams come true when they want to touch or meet the personality they like ,which otherwise my not be possible for them because either it has become history or is very big celebrity of modern time ,whom one cant meet. Is it real or is it wax? Sometimes it's hard to tell the difference when you're at Madame Tussauds Wax Museum. This unique museum of its own kind has entertained about 500 million visitors since it first opened. The Target Market for Madame Tussaud's is to attract all types of consumers, from all social classes. As well as Domestic and Overseas visitors. According to Pamela Pilbeam, there may be a simple reason for the enduring popularity of Madame Tussaud's: "There is nothing so fascinating for a human being as others of the species." Since the arrival of the waxworks in London in the 1830s, visitors have had the opportunity to gawk at, rub shoulders with and even touch some of the most famous and infamous others - royalty and revolutionaries, murderers and media stars.

London is a cosmopolitan city having people all around the world with different cultures. The management of Madame tussaud's when targeting marketing has taken advantage of this feature of the city and has kept different types of wax sculptures which visitors want to see for example to attract Asian visitors there are various political, sports, and entertainment figures in the museum.

According to the student pack of Madame Tussaud's, it identifies their Current Market as Demographics Segmentation according to social class.

Kotler (1994) believes "marketing a product/service, includes potential customers for using this specific product/service. Therefore, organisations will effectively market their product/service according to the Segment of market. This has been known as Target Market."

Additionally to Lancaster & Reynololds (1999), indicate that, "in order to acquire target segment, the organisations has to break down the amount of the total market into different sub-groups / segments, according to their needs and wants, in-order to make the product/service attract consumers within that market segment."

Madame Tussaud's used segmentation and target marketing, because it provides many returns to their organisation, such as:

It allows the exhibition to identify their customer groups with different requirements and wants

The exhibition objective can be achieved easily. For example; profit maximisation and long term growth

When there are market gaps in a market, it is assessed and then satisfied, this can be done by using unique product / promotional offerings

By handling marketing mix, in order for competence recognise the target needs. This will lead to an increase customers satisfactioN

The holy Roman Emperor the doges of venices ,the dukes of burnswick and other rulers met the same end.A full size wax model of Henry 111 of England was made for his funeral in 1272.The custom grew for models to be kept after the funeral service at the relevant Royal tomb in West minister. In the seventeenth century it became common for wax models to be included in funeral processions of notable non -royal citizens.

Marie Grosholtz the future Madam Tussauds (1761-1850) was trained by Curtius and she worked as his assistant. Madam Tussaud was born in Strasbourg on Dec,1761,her father Joseph Grosholtz who fought as a soldier for seven years at war died before her birth.After Maries birth her mother got a job as house keeper at Dr.Phillip Cutius house in Berne.Mr. Curtius was a skilled physician who takes help of wax models while demonstrating anatomy.Marie was always treated warmly by Curtius, who transferred his great art of wax modelling to Marie.Marie was always greatful and reffered him as his uncle.

In 1765 ,Curtius moved to Paris followed by Ann and Marie, where he was able to organise his first exhibition of wax models in 1770 and by 1776 due to the fame of exhibition,it moved to Royal palace.During this time Marie was in the tutionage of Curtius and started modelling her own wax works. Her first wax figure was of Francois Volatire and then she made models of Benjamin Franklin and Jean Jacques.After the fame of her work she was appointed as a art tutor for Elizabeth ,king Louis XVIS sister. It was the time when France saw its revolution and Marie Tussauds was imprisoned and was forced to make death masks of the aristocrats as to show her allegiance to feudal nobles.

During French revolution she modelled many prominent victms of the revolution.

After the death of Mr .curtius in 1794,Marie inherited his vast collection of wax models.In 1800 Marie got married to Francois Tussauds,who was an engineer.She had two sons Joseph and Francois.To flourish her business,Marie decided to took her wax work on exhibition.Along with Joseph she brought her exhibition to London and Ireland which included wax models and death masks.

That tour lasted for about 33 years.Finally Madam Tussauds decided to settle on Baker Street in London. Visitors paid six pence so that they can get a chance to meet famous names of the day. The Most important characterstic of the gallery was The Chamber of Horrors which exhibits wax models of the people victimised during French Revolution and some newly created models of other murderers and criminals.

With time wax models of different prominent personalities were added to the museum.The museum in the beginning had 400 different wax models. Some of the models of the exhibition were damaged twice firstly by fire in 1925 and secondly by the bombardment of German army.

Madam Du Barry is the oldest wax model of the museum. In the year 1842 Madam Tussaud added her own model which has been displayed at the entrance of the museum.

Madam died on 15th April 1856.

Bridge kate in her book A Life In A Wax praises Madam Tussauds as" Cultural Innovator" .The architect behind the first and fore most enduring world wide branch to be identified simply by reference to its founders name.

Millions of people visit Madam Tussauds every year but it is still popular as it was ever.It has now become one the most popular visitor attraction in London.

Due to its popularity it branches has been and will be expanded to other parts of the world. Its branches are opened in Hong Kong, New york, Las vegas ,Berlin, Shanghai, Washington DC and Amsterdam for the tourists, they also contain the wax models of prominent figures in them.


Figures such as Samuel L Jackson, Morgan Freeman, Leo DiCaprio, Nicole Kidman David and Victoria Beckham and Robert Pattinson are kept here. It is designed to feel like you have stepped into a celebrity party, with wax figures dotted around the room.

High School Musical & Hannah Montana

Launched in 2008, this room has a figure of Zac Efron as the character of Troy Bolton from the High School Musical franchise. This zone also includes Miley Cyrus's wax figure. There is also a karaoke facility, in which a person can sing Miley's songs.

Movie Room (Premiere night)

Hollywood famous figures live here including Steven Spielberg, Jim Carrey and Audrey Hepburn,Brad Pitt,Angelina Jollie,Jim Carry,Nicole Kidman and many more.Bollywood stars who are modelled are Salman Khan,Amitabh Bachan and Aishwarya rai. Besides there is Shrek, Spiderman, along with the smallest figure ever made of Tinker Bellabout five and a half inches in length

It is another exciting zone for sports lovers specially for those who want to see their sports icons face to face. It has wax models of Mohammed Ali.One can also get a chance to ride bike with Lance Armstrong.Wax model of David Bekham and many other famous players are added there to increase the excitement.

In the Royals visitors get a chance to stand next to Queen Elizabeth II of the United Kingdom and Prince Philip, Duke of Edinburgh, Charles, Prince of Wales, Camilla, Duchess of Cornwall, Prince William of Wales and Prince Henry of Wales.

This area has numerous cultural personalities including Albert Einstein, Stephen Hawking, Pablo Picasso and Charles Darwin.

Stars From The Music Industry

Music icons include Beyonce, Jennifer Lopez, Madonna, Britney Spears, Leona Lewis, Kylie Minogue, Amy Winehouse, Tom Jones, Bob Marley, Justin Timberlake and Freddie Mercury. The Beatles in this area appear on the album cover of Sgt. Pepper's Lonely Hearts Club Band.

Leaders From The World of Politics

Here visitors can get a chance to meet Barak Obama, Margaret Thatcher, Winston Churchill, Nicolas Sarkozy, Ronald Reagan, Tony Blair, Benazir Bhutto, Martin Luther King, Mustafa Kemal Ataturk and Gandhi, the controversial figures of Hitler ,Sadam husein and Robert Mugabe.

Chamber of Horrors and Scream

This attraction is not suitable for pregnant women and children under 12 years of age. contains the models of killers and criminals from the time of French Revolution .It also contains the death masks made by Madam Tussauds.

Area Showing the Secenes and History of Madame Tussauds

This area shows the history of exhibition. How was a wax modle made by Madam Tussaud.

Here visitors sit in taxi rides and are taken through the history of London which starts from Tudor and ends at 1980s.

It has models of Andy Warhol Marilyn Monroe in the classic pose where her skirt is blown upward, Liza Minnelli, Judy Garland, Jerry Hall and Jackie O.


Swar brooke(2002) states without "visitor attractions there would be no need for other tourism services and tourism as such would not exist without them." Different attractions provide their customers with services that are available with in the attraction for example some give their visitors a day out, others give educational services, some give their customers ancillary operations but Madme tussaud's is one that entertain its visitors with combination of all above mentioned services due to which it is important that this work is put into place to deal with consumers content health and safety and to make sure of their repeat visits. To maintain this standard of excellence the tussauds organisation may possibly face some challenges in future specially in the following:

Marketing and competition

Human resource management


This can be used in order for the organisation to achieve their objectives. This procedure is an effective method of identifying businesses Strengths and Weaknesses, and to examine the Opportunities and Threats they face. Often carrying out an analysis using the SWOT framework that will be enough to reveal changes, which can be usefully made. Swift (2000) According to Hannagan (1992) he defined SWOT analysis as:

"A SWOT analysis helps to focus attention on the key areas in an organisation that need to be taken into account in producing a marketing plan….

A SWOT analysis is a summary of the marketing audit. It highlights internal differential strengths and weaknesses form the customer's point of view as they relate to external opportunities and threats."

SWOT are mainly consists of the two factors that are internal and external in which Strengths and weaknesses are internal while opportunities and threats are from external competitors and environment. Madame Tussaud's attraction is the main factor and strength which makes their position stronger than other competitors. By using SWOT analysis business can make future prediction and make possible changes in order to grow and compete in the future.


In today's world of business and economics markets have become very competitive therefore understanding consumer is no longer enough .Organisations must start giving attention to their competitors. if want to have share in the market. (kotler 2003). As it is stated before, Madame Tussaud's it is a large organisation within the travel and tourism industry, therefore it face high standard of challenger not only in London but all around UK,which can become stronger in the future. that is why more effective marketing is required to survive in the competition However, it uses circulation channel for more knowledge of their product national and international.

They mainly deliver the awareness of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done through Media, in the form of posters at tube stations and bus sides which is mainly and to communicate the brand to a wider audience, public relations, portraits, business development and Banqueting & Co-operate Entertaining,

The prime objective of the organisation is to stay London top paying attraction, therefore a marketing strategy should be in terms of its target, current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking sales levels and attitude patterns toward consumers needs, this means objective must link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target market.


Ensuring that customers are provided with quality services every time is a key in organisational success. Like other tourist attractions Madame tussauds may also face the challenge of delivering quality customer care.

The organisation should note that words of mouths from satisfied customers is a free advertising and improved reputation and above all an increased revenue.

Tussauds organisation should maintain a high standard of customer care training with in the exhibition to achieve goals like

Gain a competitive advantage

Maintain consumer loyalty

Attract new consumers

Gain customer satisfaction

Enhance the visitor attraction image

For achieving high standard of customer care the organisation must improve

Their queuing process in term of not making consumer to wait for a long period to enter the   exhibition

Signs around the exhibition for direction (such as direction for facilities for disabilities segment)

Having more staff speaking different languages

Having effective management that can handle crowd


Human resource management can also be a challenge as selection and recruitment costs will be much more due to the high presence of staff at visitor attractions. Competition in the service sector offering permanent employment can detract suitable applicants from applying for positions within visitor attractions. With the high staff turnover consistency will be difficult to maintain within visitor attractions, which inevitably will have a negative effect on the quality of service delivered to customers. This is due to the fact that to be able to deliver quality services to consumers requires skilled and well-trained employees. As many employees of visitor attractions are employed on short-term contracts, operators may be less willing to invest in training and development for seasonal staff. In Scotland the Association of Scottish Visitor Attractions encourages its members to invest in training and development for all staff, whether full or part time, seasonal or permanent. Many operators of attractions dislike spending money on training and development for seasonal employees as there is the possibility of the employees not returning the following year. Operators are being encouraged to invest in training and development as this has proven to lead to a stronger more motivated workforce. If employees are enable and empowered to deliver a quality service, employee turnover should reduce, and employees affected by seasonality would be easier retained for the next season to come.

They mainly deliver the awareness of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done through Media, in the form of posters at tube stations and bus sides which is mainly and to communicate the brand to a wider audience, public relations, portraits, business development and Banqueting & Co-operate Entertaining,

The prime objective of the organisation is to stay London top paying attraction, therefore a marketing strategy should be in terms of its target,current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking sales levels and attitude patterns toward consumers needs, this means objective must link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target market.

At the same time one of their target is to carry out a promotional action plan to target market, attract all types of consumers both domestic and overseas


Operators in today's business environment face many challenges as we have seen in bring quality services to visitors of their attractions. By putting in place

suitable measures and processes, and ensuring their employees are capable of knowledge about efficient customer care training, confidence and motivations in which to perform at their best, operators can gain an competitive edge in their market, and deliver customer satisfaction each an

Kotler, P. Marketing Management, Prentice Hall International, United States of America, 1994 Hannagan, T. J. Marketing for the non-profit sector, Macmillan, Great Britain, 1992Swift, I. Marketing, Hodder and Stoughton, Great Britain 2000,Swarbrooke J, The Development and Management of Visitor Attractions, Butterworth-Heinemann, 2002

Berridge Kate A life in a wax

Pamela Pilbean The History of Wax work by Pamela Pilbean 2003. From Leisure and Tourism, Barker, By Collins 1997, Lancaster, G. and Reynolds, P, Introduction to Marketing, Kogan Page, Great Britain by Biddles Ltd, 1999,(Oxford Dictionary Press) A From Concise Oxford School Dictionary, By Oxford University Press